1. Who we are
DressedByAI ("DressedByAI", "we", "us", "our") is a service operated by DressedByAI, a sole proprietor based in India, with a postal address at 308-B, Gali No.8, Laxmi Nagar, Brahmpuri, Jaipur, Rajasthan, India, 302002. For privacy questions, contact us at support@dressedbyai.com.
For users in the UK and EU, we act as the "controller" of your personal data under UK GDPR / EU GDPR. For users in India, we act as a "Data Fiduciary" under the Digital Personal Data Protection Act, 2023 (DPDP Act).
2. Information we collect
- Account information — your email address and authentication tokens when you sign in via email (magic link) or Google OAuth.
- Closet content — photos of clothing items you upload, plus any names, categories, colors, formality, season, style tags, notes, and quantity you provide.
- Profile content— body profile (gender, height, body type, skin tone, age range, hair color/length where you provide them), and an optional profile photo used to generate personalised "look previews".
- Generated content — outfit suggestions and AI-generated look-preview images derived from your inputs.
- Usage data — basic logs of how you interact with the service for reliability, abuse prevention, and product improvement.
3. How we use your information
- To provide and improve the service.
- To analyse uploaded clothing photos and generate outfit suggestions and previews.
- To authenticate your account and secure it.
- To respond to your support requests.
- For advertising and marketing, including personalised and targeted advertising based on your information.
- To develop, train, fine-tune, and improve artificial-intelligence and machine-learning models, including using your uploaded photos and AI-generated content.
- To comply with legal obligations.
4. Legal bases for processing (UK / EU users)
- Contract (Art. 6(1)(b) UK/EU GDPR) — to provide the service you sign up for.
- Legitimate interests (Art. 6(1)(f)) — service security, abuse prevention, product improvement, advertising and marketing, monetisation of data, and the training and improvement of AI and machine-learning models. Where required by law, we rely on your consent for these purposes instead.
- Consent (Art. 6(1)(a)) — where you opt in to optional features (e.g. uploading a profile photo for look previews). You can withdraw consent at any time.
- Legal obligation (Art. 6(1)(c)) — where required by law.
5. Sub-processors and sharing
We share data with the following sub-processors:
- OpenAI (USA) — vision analysis of uploaded clothing photos, outfit-suggestion text generation, and look-preview image generation.
- Cloudinary (USA) — storage and delivery of your uploaded images.
- Email provider (for magic-link sign-in) — to deliver authentication emails.
- Payment processor— once payments are enabled, our payment processor will handle billing data. We will update this policy with the processor’s identity before any charge is taken.
We may share, transfer, or sell your personal information — including uploaded photos and AI-generated content — to third parties, including advertising, marketing, analytics, and AI partners. Your uploaded photos and generated content may also be used by us and our partners to train and improve AI and machine-learning models. We may additionally disclose information when required by law or to protect rights and safety.
6. International data transfers
We operate from India. Personal data of UK and EU users is transferred to India for primary processing. India is not currently on the UK or EU adequacy list, so we rely on the UK International Data Transfer Agreement (IDTA) for UK→India transfers and EU Standard Contractual Clauses (SCCs) for EU→India transfers. Sub-processors located outside the UK/EU (e.g. OpenAI and Cloudinary in the USA) operate under their own appropriate safeguards.
7. Data retention
We keep your account data for as long as your account is active. Closet items, profile content, and saved looks are kept until you delete them or close your account. After account closure we delete or anonymise personal data within a reasonable period, subject to any legal retention obligations. Information that has already been shared with, transferred to, or sold to third parties, or that has been used to train AI or machine-learning models, cannot be retrieved, recalled, or deleted from those third parties or models.
8. Your rights (UK / EU GDPR)
- Access a copy of your data.
- Correct inaccurate data.
- Delete your data ("right to be forgotten").
- Restrict or object to processing.
- Receive your data in a portable format.
- Withdraw consent at any time.
- Lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local EU data protection authority.
9. Your rights (India DPDP Act)
If you are in India, you have the right to access information about the personal data we process, request correction or erasure, and nominate another individual to exercise these rights in the event of your death or incapacity, in accordance with the DPDP Act.
10. Users in other jurisdictions
If you are in the United States or another jurisdiction, you may have additional rights under your local law (for example, the California Consumer Privacy Act). Contact us to exercise any available rights.
11. Children
DressedByAI is not directed to children under 13 (or the minimum age in your country, if higher). We do not knowingly collect personal data from children.
12. Security
We use industry-standard measures to protect your data, including encrypted transport (HTTPS) and access controls. No method of transmission or storage is 100% secure.
13. Changes
We may update this Privacy Policy from time to time. Material changes will be communicated by email or in-app notice.
14. Contact
Privacy questions: support@dressedbyai.com. Postal address: DressedByAI, 308-B, Gali No.8, Laxmi Nagar, Brahmpuri, Jaipur, Rajasthan, India 302002.